Business Discourse : Texts and Contexts download PDF, EPUB, Kindle
Business Discourse : Texts and Contexts download PDF, EPUB, Kindle
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Author: Professor Anna Trosborg
Number of Pages: 250 pages
Published Date: 30 Apr 2005
Publisher: Peter Lang AG
Publication Country: Bern, Switzerland
Language: English
Format: PDF
ISBN: 9783039106066
Download Link: Business Discourse Texts and Contexts
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The contributions to this volume together confirm that though context and culture are complex and difficult notions, they are crucial to understanding the professional genres of modern business communication. In today's globalised business environment, professionals of all backgrounds are under pressure to employ new and different discourse standards to allow for smoother production and reception of business documents and dialogues. In this changing environment, the success of any commercial activity will depend on how competently business professionals respond to the cultural sensitivities and preferences of their partners. Taking a variety of approaches to professional genres, including customer complaints, mission statements, international contracts and decision-making meetings, the authors explore complex aspects of both cross-cultural and interpersonal issues in business discourse and suggest practical applications of their analytical findings.
Read online Business Discourse : Texts and Contexts Buy and read online Business Discourse : Texts and Contexts Download and read Business Discourse : Texts and Contexts for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Business Discourse : Texts and Contexts
Business Discourse : Texts and Contexts. Professor Anna Trosborg
Author: Professor Anna Trosborg
Number of Pages: 250 pages
Published Date: 30 Apr 2005
Publisher: Peter Lang AG
Publication Country: Bern, Switzerland
Language: English
Format: PDF
ISBN: 9783039106066
Download Link: Business Discourse Texts and Contexts
---------------------------------------------------------------
The contributions to this volume together confirm that though context and culture are complex and difficult notions, they are crucial to understanding the professional genres of modern business communication. In today's globalised business environment, professionals of all backgrounds are under pressure to employ new and different discourse standards to allow for smoother production and reception of business documents and dialogues. In this changing environment, the success of any commercial activity will depend on how competently business professionals respond to the cultural sensitivities and preferences of their partners. Taking a variety of approaches to professional genres, including customer complaints, mission statements, international contracts and decision-making meetings, the authors explore complex aspects of both cross-cultural and interpersonal issues in business discourse and suggest practical applications of their analytical findings.
Read online Business Discourse : Texts and Contexts Buy and read online Business Discourse : Texts and Contexts Download and read Business Discourse : Texts and Contexts for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Business Discourse : Texts and Contexts